Recognising that business success comes from continuous learning, IMAT developed BizTrak to deliver high value business development information focusing on the daily operational concerns of New Media organisations and online initiatives. It provides a forum where business leaders, interactive companies and industry experts can come together, exchange ideas, and receive valuable information. Through the BizTrak Series, IMAT will support the profitability and growth of all New Media companies and interactive initiatives.

"Never before has the need for business development been greater than in the current new media industry," says Aurel Langlois, Executive Director of IMAT. "As an interactive multimedia association we need to address the issues faced by the new media community and provide the forums where business leaders, companies and industry experts can come together and exchange ideas and receive valuable information through our business focused seminars".

The IMAT BizTrak Series brings together, industry leaders and experts in a monthly forum that delivers high impact business intelligence, of interest to company owners or departments heads.

Presented by industry leaders with a variety of business experiences, the BizTrak Series delivers high impact business intelligence and covers "hot"' topics for "hot" companies.

IMAT is currently developing an "Effective Personal Selling" series of BizTraks to develop and enhance the general sales abilities of New Media companies and industry professionals. From our testing of this BizTrak series, IMAT has confirmed its hypothesis that there industry demand for enhanced sales abilities within the industry, irrespective of the marketplace.